Trainers
Alex Tanskey
Founder
Alex is a certified StrongFirst Elite instructor. With 11 years of full-time experience, he's worked with a wide range of clients. Alex's main hobby is strength. He is a Beast Tamer and competes regularly in the Tactical Strength Challenge, finishing 2nd worldwide in 2020.
Jake Orndorff
Co-Owner and Trainer
Jake is a StrongFirst certified instructor who earned his Bachelor’s degree in Exercise Science from Shepherd University and a Master’s degree from Logan University in Sports Science and Rehabilitation. He holds several leading industry certifications and is committed to hunting down the best way to help people live healthier lives.
Kleanza Cathers
Personal Trainer
Kleanza is a StrongFirst certified instructor who graduated from Barton College with a Bachelor’s degree in Exercise Science and a Master’s degree in Kinesiology, specializing in Health and Wellness. A collegiate swimmer, she was the first woman at Barton College to qualify for the Division II National Championships.
Greg Smith
Co-Founder
Greg is a certified SFG Level I StrongFirst coach at the The Movement Lab. Originally from Texas, Greg graduated from Wake Forest University with Bachelor’s and Master’s degrees.
Expert Guidance. Real Support. No Egos.
Our coaching team is the heart of everything we do. We’re not just here to count reps or put you through the motions — we’re here to guide, educate, and support you through every step of your fitness journey. Every member of our team is a certified professional with a deep understanding of human movement, behavior change, and long-term progress.
But more importantly, we’re real people who genuinely care about helping you succeed.
We Meet You Where You Are
No matter your age, experience level, or starting point, our coaches are trained to adapt your program to your needs — not the other way around. We take the time to understand:
- Your fitness background (or lack of one — that’s okay!)
- Any injuries or movement limitations
- Your goals, schedule, and training preferences
- What kind of support helps you stay motivated and consistent
Whether you’re new to the gym or coming back after a long break, you’ll feel welcomed, understood, and respected.
Accountability That Goes Beyond the Gym
Our coaches do more than design great workouts — they keep you on track. We hold you accountable not through guilt or pressure, but through partnership. That means:
- Tracking your progress and adjusting your plan as needed
- Providing honest, encouraging feedback
- Helping you push when you need to — and pull back when it’s right
- Being available to answer questions outside your sessions
We know that fitness isn’t just physical — it’s mental, emotional, and personal. That’s why our coaching style is rooted in communication and trust.
Certified. Experienced. Approachable.
We hold our team to a high standard of professionalism and expertise. Every coach on staff is:
- Certified through an accredited organization
- Experienced in working with a diverse range of clients
- Skilled in strength training, mobility, injury prevention, and habit building
- Friendly, down-to-earth, and ready to meet you where you are
We combine science-backed programming with real-world coaching experience to give you the best of both worlds — without the intimidation or pressure found in many fitness settings.
It’s Not About Us — It’s About You
We don’t build workouts to impress other trainers. We build training experiences to help you move better, feel stronger, and live with more confidence. At the end of the day, our success is measured by yours.
Want to meet the team and see if we’re the right fit? Book Your Free Intro Session and let’s talk.